Things to keep in mind while talking to customers
Listening
There is a difference between ‘listening’ and ‘active listening’ and you need to be focusing on the latter. ‘Active listening’ is about paying close attention to what’s being said without distractions and comprehending what the customer needs help with and what more they might need help with. Don’t be afraid to ask questions and clarify, this is much better than making assumptions. Be patient and only speak when you have to or when you know what you’re talking about.
Tone
Maintaining a consistent, friendly, but professional tone is crucial. Questions like “Anything else?” and “What else can I help you with?” may ask the same thing, but their tones are worlds apart. The right tone can make interactions feel more personal and less scripted.
Positive language
Transform the conversation from a 'you' vs 'us' to a collaborative 'we'. Avoid phrases like "You need to" and instead use inclusive language that shows empathy and understanding. When a customer says “I cannot access my account”, instead of saying “Try resetting your password” say something like “That must be frustrating, let’s troubleshoot this together.”
Brevity and warmth
Customers are likely to ignore lengthy replies. Keep sentences and paragraphs short, and use screenshots, gifs, and links for concise yet informative responses. The goal is to answer their queries while making them feel heard but at the same time be respectful of their time and not expect them to spend more than a few minutes reading and understanding your answer.