Truth be told, AI is the future of customer support
What’s undoubtedly happened now is that things have changed forever, more or less. AI has become the norm and most people have already adopted it. In customer support, about 50% of the teams have started using AI in one form or another. AI solutions have also proven to elevate agent efficiency by as much as 40% and slash customer service expenses by up to 30%.
AI in customer support has changed the way support leaders think. In a way, that’s necessary. AI isn’t just about a product change but a mindset change above everything else. If your reason for adopting an AI-first approach to customer service is to do what everyone else is doing then you’re probably on the wrong track. You need to inherently understand how AI can change the way you work and accept that as a way of life. That’s the easiest way to transition and make decisions not clouded by constant skepticism. This is what we’ve learned from the conversations with our customers.
This isn’t anymore the time to argue whether or not is AI the right way forward. It’s time to focus on how you can become AI-first and your teams can become more accepting of AI as an enhancement and not a replacement.
Training and nurturing your team for AI integration
The next crucial step in integrating AI into your support strategy is training and equipping your team to work seamlessly with AI. This phase involves introducing specific AI tools, such as Threado AI Agent Assist, to familiarize your team with the technology they will be using.
For instance, Threado AI can help with several key features:
- Connect your knowledge base - There can be information scattered across your organization but with multiple sources and integrations, Threado AI lets you connect your entire knowledge base in minutes and ask questions directly.
- AI-Generated Responses: Once trained, support agents can input customer questions and receive auto-generated replies, complete with source references, via a Chrome extension. This enables swift and accurate customer responses.
- Refinement of Replies: Support agents can refine their draft responses by rephrasing, expanding, shortening, and auto-improving them in seconds, enhancing the overall customer experience.
- Ticket Summarization: AI can concisely summarize every ticket, saving agents time in understanding the context of each issue.
- Compatibility with Top Helpdesk Tools: Threado AI Agent Assist works seamlessly with platforms like Zendesk, Freshdesk, Intercom, Salesforce, and many others.
Training your team to work with AI is an ongoing journey, not a one-off event. Start with the basics of operating AI tools and gradually progress to more advanced applications, such as using AI for customer sentiment analysis. Alongside technical skills, foster a mindset open to technological evolution. Regular updates on AI advancements and open discussions about their implications on support roles can aid in this process.
Tailoring AI to Your Customer Journey
Understanding your customer journey is vital in identifying where AI can make the most significant impact. Analyze each touchpoint to determine where automation and AI can expedite resolutions and where human intervention is necessary for a personalized touch. For example, AI might be perfect for answering FAQs on your website but less effective in handling complex billing issues requiring nuanced understanding.
Self-service has become an integral part of support, especially with the advent of AI and automation. Customers often rely on self-service options, like bots and knowledge bases, to resolve their queries. However, for critical issues, they still prefer speaking directly to support agents. AI Agent Assist can significantly enhance these interactions, improving how agents handle customer tickets.
Connecting your entire knowledge base into a single source of truth
Company knowledge base is generally scattered across different sources and platforms. There is a lot of information within past customer resolutions through tickets across ticketing tools like Zendesk and Freshdesk, not to mention help centers and internal docs on platforms like Confluence, Intercom, and even Notion for more internal documentation. There’s a lot of info and help docs across links, docs, and even tabular data through sheets.
With a tool like Threado AI, you can connect your entire knowledge base within minutes and setup on Slack or as a Chrome extension. And with the new GPT-4o capabilities, Threado AI is able to answer agent queries much faster and with great precision. Everything you need to know, be it within Slack or on the web, simply ask the query and Threado AI responds instantly.
Making it accessible wherever your team is
One of the more frustrating things about adopting a new technology is having to change the way you work. Modern world understands this and there’s a realization that tech should be flexible enough to make it as convenient as possible for users. A tool like Threado AI allows you to install it as an app within Slack channels, use it as a Chrome extension that sits on top of your favorite ticketing tools like Zendesk and Freshdesk to directly understand, search, and answer customer concerns through tickets, and embed it as a chat widget within the product. The team can essentially get answers to queries wherever they are, without having to change the way they work.
Personalizing customer interactions with AI
AI can analyze vast amounts of data to provide personalized experiences for customers. By leveraging customer data, AI tools can tailor responses based on past interactions, preferences, and behavior. This level of personalization makes support interactions feel more relevant and engaging, enhancing customer satisfaction.
Empowering agents with AI insights
AI can act as a powerful tool for support agents by providing real-time information and insights. For example, AI can suggest relevant knowledge base articles or previous ticket resolutions to help agents respond more effectively. This not only speeds up resolution times but also boosts agents' confidence and efficiency.
Embracing continuous learning
The AI landscape is continuously evolving, and so should your support team. Encourage a culture where learning is part of the daily routine, and staying updated on AI trends is the norm. This could include regular training sessions, newsletters, or AI-focused team meetings to discuss new tools and techniques.
Evaluating AI performance and customer satisfaction
Regularly assessing the performance of your AI tools is essential to ensure they meet your customers' needs. This involves analyzing metrics like resolution time, customer satisfaction scores, and the success rate of handoffs between AI and human agents. Customer feedback can also provide invaluable insights into where your AI tools excel and where improvements are needed.