The need for self-serve support
Customer self-service options have emerged as a vital component in enhancing user experience and streamlining support operations. AI stands at the forefront of this transformation, bringing a host of benefits that elevate self-service to unprecedented levels of efficiency and effectiveness.
Even more so, customers prefer not having to speak to support agents today unless it’s necessary because of reasons like longer wait times and context-switching. Usually, when you’re working on something and you encounter a problem, you want a solution as soon as possible. Not being able to do that is not favorable. Hence, customers prefer being able to resolve their concerns on their own before having to speak to an agent.
As a part of providing better customer satisfaction, you need to provide them with self-help options which means making improvements to how you provide those options in the first place.